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Meet Adrian Baschuk, NFT Marketing Advisor
February 17, 2022
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Meet Adrian Baschuk, NFT Marketing Advisor

Author: Synesis One

I’m fortunate to say I see a lot of early developments in the blockchain space and I heard what Synesis One was up to and made inroads to get involved early on. Synesis One is hands down one of the top innovators I’ve seen in this nascent space. — Adrian Baschuk

With the launch of our NFT Collection, Aquarius roughly a week away, we’re pleased to introduce you to Adrian Baschuk, our NFT Marketing Advisor who’s been connecting and guiding us across our journey.

A Colorful Career

Adrian Baschuk is a man who has very much been around the world, who has seen much of humanity. So his remarks have earned some resonance. He tells us:

“I was covering every major conflict and disaster zone across the Middle East, Asia, Africa, and Latin America including the Iraq War, the Israeli/Palestinian conflict, North Korea, Venezuela, gang wars in El Salvador (long before Bitcoin became legal tender). And then I came across M-Pesa while working in Kenya, which took me down the rabbit hole of solving crucial banking and payment problems across Africa. So then I focused on covering technology in responding to things like natural disasters and saw that Bitcoin and crypto currencies are able to solve immediate challenges.”

Prior to his forays into crypto Adrian worked as a documentary filmmaker, a correspondent and a producer on news and journalism in conflict and international areas (his first feature documentary “Disengagement” followed the pull out of Israel from the Gaza Strip). He has reported from all seven continents of the world. His work has been nominated for a variety of awards including Peabody, Emmy and DuPont. He has also produced and shot on series for companies and networks including MTV, Bravo and VH1. He has worked as a correspondent for CNN, a reporter for WPLG and a producer for ABC News.

Move Into Crypto

This incredibly colorful career helped bring him into the world of crypto, as he saw what it can achieve in so much of the world. He goes onto explain:

“I then helped start the CNBC Crypto Trader show and covered all the world’s crypto capitals profiling leading projects, founders, devs, and communities building on blockchain, and for the first time focusing on solutions vs problems. That’s what’s kept my focus in that we’re in a new paradigm of this technology, we’re able to create solutions outside legacy financial and media systems that have existed in the same models and frameworks for the last century.”

And as he began to move into the crypto sphere he became much more aware of how the world worked and as a result became able to distinguish the right organizations to align himself with. As he says:

“I’m fortunate to say I see a lot of early developments in the blockchain space and I heard what Synesis One was up to and made inroads to get involved early on. Synesis One is hands down one of the top innovators I’ve seen in this nascent space.”

In particular he is drawn to the crossover and incredible rewards that using NFTs to fuel AI brings:

“The mix of AI and NFTs will revolutionize what this space can do with NFTs, the likes of which we haven’t yet seen. I say that we are incredibly early with what NFTs are and can become and Synesis One takes us a step further in this long journey to come,” he reports.

Adrian is particularly drawn to the power that NFTs hold to disrupt the world of blockchain more widely, and the fact they are a huge way to re-distribute power in this area. He describes the potential they have as:

“I think if Bitcoin disrupted money, and protocols like Ethereum disrupted software — I see NFTs disrupting content overall. Yes, they started with art, then collectibles, and now gaming and meta verses; but overall they promise to disrupt the umbrella content industry. This method of blockchain delivery via crypto and providing provenance and re-sale to empower creators in perpetuity is just the tip of the iceberg. We are so early, and that’s exciting.”

Community Approach

And the focus that Synesis One has on creating community makes it all the more appealing for new fans; community is almost inherent in the world of blockchain- it naturally works to disrupt the status quo and instead present new opportunities- so they will only continue to grow in appeal.

“Underpinning these developments are the creation of community and collectability. Firstly, humans have always been tribal. We’ve seen it from cavemen, to colonialists, to sports, to technology. Enthusiasts want to support their affinity of choice, and it’s no different when it comes to crypto and blockchain,” he describes.

But really what holds it all together is the fact that this also brings tremendous value on a financial front. As he concludes:

“Partner that with the sense of value and money and it’s a powered keg for an explosion of participation and sense of ownership rivaling the most rabid of sports fans. That mix will only continue to welcome new adopters finding a sense of community and value.”